- Bill Cosby's "Meme me" proposal went awry Monday
- Many people referred to allegations of rape against the comedian
- Cosby has repeatedly denied the allegations
- In the Internet age, the rape allegations have stubbornly remained in the open
(CNN) -- It was not the sort of meme Bill Cosby wanted to generate.
On Monday, the comedian -- or whomever was in charge of his social media -- put out a challenge with a jovial picture of Cosby in a cap: "Go ahead. Meme me! #cosbymeme."
The Internet immediately reacted, but probably not in the way Cosby expected.
For more than 50 years, Bill Cosby has been one of America's leading entertainers: a noted comedian, an Emmy-winning actor and an innovative producer. However, his reputation has been tarnished by allegations of rape. Here's a look at how Cosby, shown here in 2013, has changed through the years: 
Cosby, shown here in 1969, began his career in the nightclubs of Greenwich Village as a standup comedian. His clean-cut style became a career mainstay. 
Cosby first made his name with his comedic storytelling, often based on his childhood experiences. Here he feeds one of his children in the mid-1960s. 
Cosby won three Emmys for his portrayal of Alexander Scott, an Oxford-educated spy who travels undercover as a trainer with his tennis-playing partner, Kelly Robinson (Robert Culp). Cosby was the first African-American to star in an American dramatic series. 
In 1972, Cosby starred in "The New Bill Cosby Show," a variety program. Among his guests was Ray Charles, whose version of "Night Time Is the Right Time" would play such a standout role on "The Cosby Show" years later. 
In 1972, Cosby helped create "Fat Albert and the Cosby Kids," a Saturday morning TV series that ran for more than a decade. It later became a 2004 live-action film starring Kenan Thompson as Fat Albert. 
Cosby's biggest TV hit, "The Cosby Show," premiered in 1984. Phylicia Rashad played his wife, Clair Huxtable. 
After "The Cosby Show," the star cast about for other projects. Among them was another sitcom, "Cosby," which aired from 1996 to 2000. Cosby played retired airline agent Hilton Lucas. The show also starred T'Keyah Crystal Keymáh. 
President Bill Clinton chats with Cosby and TV correspondent Linda Ellerbee at a 1996 conference on children's television. Cosby, who has a doctorate in education, is a strong believer in using television to send educational messages. 
In 1997, Cosby suffered the loss of his son, Ennis, who was killed on the side of an Los Angeles freeway. Cosby's series' "Little Bill" used the phrase "Hello, friend" -- Ennis' regular greeting -- in tribute to his son. 
Cosby shares a laugh with baseball great Hank Aaron after they both received the Presidential Medal of Freedom during a 2002 ceremony. The medal is America's highest civilian award. 
Comedian Jerry Seinfeld and Cosby embrace at the Mark Twain Prize for American Humor at Washington's Kennedy Center in 2009. Cosby declined the prize twice before accepting. His mother read Twain to him as a child -- a huge influence on his storytelling. 
Cosby accepts the Marian Anderson Award in 2010 at the Kimmel Center for the Performing Arts in Philadelphia. 
Cosby speaks at the 20th anniversary of Rev. Al Sharpton's organization, the National Action Network, in 2011. In recent years, Cosby has been outspoken on the subjects of poverty, family and responsibility in the black community, which have earned him both praise and criticism. 
Cosby speaks onstage during the 100th anniversary celebration of the Beverly Hills Hotel & Bungalows supporting the Motion Picture & Television Fund and the American Comedy Fund. The comedian is active in several charitable causes. 
Cosby performs at the South by Southwest festival in Austin, Texas, in March 2014. At 77, Cosby maintains a regular performing schedule. 
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Bill Cosby: Evolution of an icon "Claire, have you seen my ... nevermind, found my raping hat!" tweeted Trill Withers over the cap picture.
"My two favorite things (--) Jell-O pudding & rape," tweeted E.J. Coughlin over a photo of Cosby smiling.
"Look at this wacky shirt I'm wearing (--) also I am a serial rapist," tweeted Jason Steele over a picture of a thumbs-up Cosby in a patterned shirt.
Claire, have you seen my ... nevermind, found my raping hat
— Trill Withers (@TylerIAm) November 3, 2014
Look at this wacky shirt I'm wearing (--) also I'm a serial rapist
— Jason Steele (@FilmCow) November 10, 2014 By nightfall, Cosby's original tweet had been pulled from the Web, which led to this conclusion from Jensen Karp: "If anyone is looking for a job, the Social Media Manager position for @BillCosby is about to open up."
If anyone is looking for a job, the Social Media Manager position for @BillCosby is about to open up
— Jensen Karp (@JensenClan88) November 10, 2014 But if Cosby's social media manager has gone underground, in the Internet age -- where nothing ever goes away -- the rape allegations, which Cosby has repeatedly denied, have stubbornly remained in the open.
In late October, comedian Hannibal Buress bluntly attacked what he perceived as Cosby's "smuggest old black man public persona" by saying, "Yeah, but you rape women, Bill Cosby, so turn the crazy down a couple notches. 'I don't curse onstage.' Well, yeah, you're (a) rapist, so I'll take you saying lots of m*****f*****s on 'Bill Cosby: Himself' if you weren't a rapist."
A couple weeks later, Cosby was booked on Queen Latifah's talk show, but the allegations reportedly gave the staff "cold feet," according to TMZ. Cosby's booking was "postponed at his request," the website reported in an addendum. (Cosby did do interviews with Stephen Colbert and Jimmy Fallon without incident.)
Now comes the social media fiasco.
For years, Cosby has denied the rape allegations. In February, after Newsweek ran an interview with one of the purported victims, Tamara Green, Cosby's representative said, "This is a 10-year-old, discredited accusation that proved to be nothing at the time, and is still nothing."
Nine years ago, when Green was interviewed by Matt Lauer on the "Today" show, his lawyer issued a statement: "Miss Green's allegations are absolutely false. Mr. Cosby does not know the name Tamara Green or (maiden name) Tamara Lucier and the incident she describes did not happen. The fact that she may have repeated this story to others is not corroboration."
In the case of Andrea Constand, who sued Cosby in 2005 over an incident the year before, Cosby says the sex was consensual.
CNN has reached out to Cosby's representative for comment on this story, but has yet to hear back.
Lawsuit airs allegations
At the time of Constand's lawsuit, Cosby had been in the news for a sexual affair once before. In 1997, a woman named Autumn Jackson claimed to be Cosby's love child. Cosby admitted to a relationship with Jackson's mother but denied paternity. Jackson was later convicted of extortion.
However, it wasn't until Constand's lawsuit in 2005 that the comedian was accused of rape.
Constand, a staffer for Temple University's women's basketball team, said in her suit that Cosby -- a Temple alum -- had become a mentor to her in the months since they met in 2002. In early 2004, he invited her to his house in suburban Philadelphia. Constand told Cosby she was feeling stressed and Cosby gave her three blue pills, which he described as "herbal medication," according to her suit, which was posted on The Smoking Gun.
Then, her "knees began to shake, her limbs felt immobile, she felt dizzy and weak, and she began to feel only barely conscious," the suit continued. Cosby then gave her another drug, she said, and led her to the sofa, where she says she was sexually molested.
"When Plaintiff awoke, her clothes and undergarments were in disarray," the suit said.
Constand later returned to her native Canada, where she reported the incident to police. Authorities in Montgomery County, Pennsylvania, followed up with an investigation, but at the end of February declined to press criminal charges due to a lack of evidence.
Cosby's lawyer, Walter M. Phillips Jr., told CNN the allegations were "utterly preposterous" and "plainly bizarre," but Cosby later acknowledged his role in the situation.
"Looking back on it, I realize that words and actions can be misinterpreted by another person, and unless you're a supreme being, you can't predict what another individual will do," he told the National Enquirer in March 2005. "I'm not saying that what I did was wrong, but I apologize to my loving wife, who has stood by my side for all these years, for any pain I have caused her. These allegations have caused my family great emotional stress."
Constand filed her civil suit in March 2005. Constand's lawyers said they found 13 Jane Doe witnesses with similar stories. However, Constand's suit was settled in November 2006, and the witnesses were never called. Terms have not been disclosed.
Tarnished reputation
As Mark Whitaker's recent Cosby biography makes clear, the man has his demons. He had affairs while on the road and there have been bumps in his long marriage to his wife, Camille.
But Whitaker, a former CNN managing editor, told CNN that he didn't feel comfortable airing the rape allegations.
"Basically, I knew that I was going to have to be very careful in what I said about his private life. I felt that way as a journalist and also for legal reasons," he said in an interview about the biography.
"In the case of these other allegations, basically because there were no definitive court findings, no independent witnesses, it didn't meet my standard for what I was going to put in the book."
"I also was very aware that if I just did a she said-he said, and I printed allegations and denials without my own independent reporting, first of all it's not really in the spirit in the book, but also every person who then reviewed or reported on the book would be free to repeat those unconfirmed allegations just because they were in my book. And I just didn't feel comfortable being responsible for that."
Still, the rape allegations are always just a mouse click away.
Not long after Constand's accusations hit the media, Tamara Green went public with her claims on "Today." A few months later, another Jane Doe, Beth Ferrier, also spoke out. A third woman, Barbara Bowman, came forward in 2006. Green and Bowman both gave interviews to Newsweek in early 2014.
How all the controversy has affected Cosby personally is unknown. He's still scheduled to star in an NBC sitcom next year, and his skills as a comedian appear undiminished. Last year's concert movie, "Far From Finished," earned mostly positive reviews, and his recent comedy tour has also received praise. On Saturday night, he appeared at the New York Comedy Festival and played to an appreciative crowd.
"Over the course of a non-stop two hours, he proves himself yet again to be an extraordinarily skilled storyteller, a performer who is acutely aware of his audience and in full of control of the room from start to finish," wrote the Guardian's Elise Czajkowski.
But his once-sterling reputation has taken a hit. The Washington Post, Salon and The New York Times have all mentioned the rape allegations in stories, criticizing Cosby to varying degrees.
And comedian Buress, who later talked about the Cosby allegations on Howard Stern's radio show, said at a St. Louis show that he had asked fellow comedian Dave Chappelle for advice. Chappelle told Buress to talk to Cosby, the St. Louis Post-Dispatch reported.
But then Chappelle watched the Buress video.
Maybe it's not a good idea after all, he said.
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