Belgrade-born Novak Djokovic, the world's number one male tennis player, is the poster boy for Serbia's recent athletic resurgence. 
In July, 27-year-old Djokovic won his seventh grand slam title after beating Roger Federer in a five-set Wimbledon thriller. 
Djokovic celebrates after a historic win against Gael Monfils at the Davis Cup tennis match finals between Serbia and France in December 2010. 
A former world number one, Ana Ivanovic claimed the 2008 French Open at just 20 years old. After years of injury-related problems, she's recently returned to the elite of female tennis -- the 27-year-old Serbian athlete is the current world number five. 
Ivanovic has known compatriot Djokovic since they were four-year-olds and the pair went on to play in junior tennis competitions together. They have also represented Serbia in doubles in the past. 
Ivanovic became a UNICEF National Ambassador for Serbia in September 2007, while she has also gone on to appear on the cover of a number of magazines around the world such as FHM, Grazia, Vanity Fair and Cosmopolitan. Last year, Forbes rated her as the ninth highest-paid female athlete in 2013 with total earnings of $7 million -- largely thanks to lucrative sponsorship deals.
Currently the world number 11, Jelena Jankovic is the second highest ranked Serbian behind Ivanovic. The 29-year-old is also a former number one. 
At 38, Nenad Zimonjic (center) has enjoyed a long and winning singles and doubles career, including Davis Cup victories for Serbia on home turf. 
"In the past, we didn't have that much success in individual sports but it turned out to be that our generation was maybe the beginning of something new -- you know to have world number ones, for such a small country, it was amazing," says the father of two. 
A four times ATP World Tour title winner, Janko Tipsarevic reached his career high in April 2012 when he rose to world number eight. 
Ivana Jorovic is an up-and-coming Serbian tennis sensation and a former world junior number one. "We are really strong people and I think that is what makes us so special," says the 17-year-old.
- Serbia has produced in recent years a string of tennis superstars
- Novak Djokovic is currently the world's number one male tennis player
- The rise of the country's tennis champions has created a halo effect in Serbia
Editor's note: CNN's On the Road series brings you a greater insight into the customs and culture of countries across the world. Until the end of December CNN International explores the places, people and passions unique to Serbia. Read CNN's special reports policy.
(CNN) -- Grand slam triumphs, world number one rankings, Olympic medals -- Serbia, a country of just over seven million people, has defied crushing odds and financial difficulties to emerge in recent years as an unlikely tennis powerhouse.
Undeniably, the Serbian tennis rise -- dubbed "Serb and Volley" by some observers -- is led by Novak Djokovic.
Meet Serbia's tennis sensations The 27-year-old, known affectionately as Nole, is currently the world's top seeded tennis player, a title he's holding for the third time in the last four years. Last July, he beat Swiss supremo Roger Federer in a thrilling Wimbledon final to win his seventh grand slam title.
But it's not just Djokovic. Over the last few years, the Balkan country has produced a string of global male and female tennis superstars -- from former world number ones Ana Ivanovic and Jelena Jankovic to singles and doubles champion Nenad Zimonjic.
"I think generally we're very talented athletes, it doesn't matter which sport," says Zimonjic, 38.
"In the past, we didn't have that much success in individual sports but it turned out to be that our generation was maybe the beginning of something new -- you know to have world number ones, for such a small country, it was amazing."
The phenomenal rise of the sport's profile has created a halo effect in Serbia, not just for its tennis talent but the whole country.
The perseverance of Belgrade Serbia is still trying to recover from the devastation of the Balkan war in the 1990s. Since the dark days of the conflict, the country has sought to find equilibrium for an economy that was subject to years of mismanagement, suffered infrastructure damage during NATO bombings and endured extended economic sanctions.
Yet, despite the limited financial backing and crumbling facilities, Serbia's tennis future still looks bright as a new generation of young athletes is determined to follow on the footsteps of their compatriot superstars.
"We are really strong people and I think that is what makes us so special," says 17-year-old Ivana Jorovic, a former world junior number one.
"We need to do everything alone without any help because we are really a small country. It's hard but in the other way it's really nice because that makes you really strong," she continues. "You have to do everything the best if you want to beat someone from America."
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