Thursday 12 June 2014

The hotel wore Prada?






 Alas, the five-star Hotel Missoni brand will soon be no more. As of this month, the fashion house will pull its name from the hotel brand. Alas, the five-star Hotel Missoni brand will soon be no more. As of this month, the fashion house will pull its name from the hotel brand.

In 2010, The Plaza tapped Betsey Johnson to design the Eloise Suite -- a candy-striped room inspired by the children's book character of the same name. In 2010, The Plaza tapped Betsey Johnson to design the Eloise Suite -- a candy-striped room inspired by the children's book character of the same name.

One&Only Le Saint Géran lives up to its name with its one-of-a-kind teepee created by British fashion designer Alice Temperley. The hand-sewn, jewel-encrusted tent is decked out with an antique chandelier and a treasure chest full of champagne.One&Only Le Saint Géran lives up to its name with its one-of-a-kind teepee created by British fashion designer Alice Temperley. The hand-sewn, jewel-encrusted tent is decked out with an antique chandelier and a treasure chest full of champagne.

Waikiki is one of the top honeymoon destinations and Vera Wang is queen of bridal wear. It's perhaps no surprise that popular island hotel Halekulani would have a Vera Wang-designed suite among its offerings. Newlyweds can expect stunning views of Diamond Head and Waikiki Beach, 24-hour butler service, complimentary champagne, and titillating dining options (think all your favorite aphrodisiacs). Waikiki is one of the top honeymoon destinations and Vera Wang is queen of bridal wear. It's perhaps no surprise that popular island hotel Halekulani would have a Vera Wang-designed suite among its offerings. Newlyweds can expect stunning views of Diamond Head and Waikiki Beach, 24-hour butler service, complimentary champagne, and titillating dining options (think all your favorite aphrodisiacs).

Moschino made waves back in 2011 when it opened the quirky Maison Moschino in Milan. If the rooms look a bit trippy, that seems to be what the fashion brand is going for. Ballgowns are a constant theme throughout the property, and in some instances, guests can sleep in beds shaped like evening wear.Moschino made waves back in 2011 when it opened the quirky Maison Moschino in Milan. If the rooms look a bit trippy, that seems to be what the fashion brand is going for. Ballgowns are a constant theme throughout the property, and in some instances, guests can sleep in beds shaped like evening wear.

Tomas Maier, Bottega Veneta's famed creative director, designed two suites for hotels in the St. Regis brand. The suite at the St. Regis Rome (pictured) features murano glass chandeliers, rich fabrics and an original frescoes.Tomas Maier, Bottega Veneta's famed creative director, designed two suites for hotels in the St. Regis brand. The suite at the St. Regis Rome (pictured) features murano glass chandeliers, rich fabrics and an original frescoes.

Bulgari launched its first name hotel in London in 2012. Business has been good enough to warrant more openings in Milan and Bali. Over the next few years, the brand will expand to Shanghai and Dubai.Bulgari launched its first name hotel in London in 2012. Business has been good enough to warrant more openings in Milan and Bali. Over the next few years, the brand will expand to Shanghai and Dubai.

Design duo Badgley Mischka lent their signature Hollywood glamor to the Imperial Designer Suite at The Breakers Palm Beach. The 1,700-square feet suite features five balconies with ocean views. Design duo Badgley Mischka lent their signature Hollywood glamor to the Imperial Designer Suite at The Breakers Palm Beach. The 1,700-square feet suite features five balconies with ocean views.

Fashion icon Diane Von Furstenberg debuted her interiors skills at The Claridge's Hotel, where she designed the Piano Suite, which features Murano glassware and photos from Furstenberg's own travels. Fashion icon Diane Von Furstenberg debuted her interiors skills at The Claridge's Hotel, where she designed the Piano Suite, which features Murano glassware and photos from Furstenberg's own travels.

The Claridge's Hotel also recently instituted a loan program that allows hotel guests to borrow Burberry trench coats.The Claridge's Hotel also recently instituted a loan program that allows hotel guests to borrow Burberry trench coats.

The Dior Suite at New York's St. Regis Hotel was designed to mimic the designer's sensibilities. Outfitted in Dior Grey, the room is like an interiors version of his eveningwear.The Dior Suite at New York's St. Regis Hotel was designed to mimic the designer's sensibilities. Outfitted in Dior Grey, the room is like an interiors version of his eveningwear.

Australia's Palazzo Versace was the world's first fully fashion-branded hotel, and as is fitting of the brand, the property is nothing if not luxurious. The 200 bedrooms and suites were designed by the House of Versace.Australia's Palazzo Versace was the world's first fully fashion-branded hotel, and as is fitting of the brand, the property is nothing if not luxurious. The 200 bedrooms and suites were designed by the House of Versace.


Diesel's former creative director Wilbert Das has decorated 10 "casas" at Brazil's Uxua Casa Hotel. Smitten with Brazil, the designer relied on local artisans to create his vision.

Diesel's former creative director Wilbert Das has decorated 10 "casas" at Brazil's Uxua Casa Hotel. Smitten with Brazil, the designer relied on local artisans to create his vision.

Fashionistas are well aware of the Lugarno Collection, the small portfolio of Italian hotels owned by fashion house Salvatore Ferragamo. The Florence property (pictured) is not only decked out with Ferragamo toiletries, but has a Ferragamo musuem on site. Fashionistas are well aware of the Lugarno Collection, the small portfolio of Italian hotels owned by fashion house Salvatore Ferragamo. The Florence property (pictured) is not only decked out with Ferragamo toiletries, but has a Ferragamo musuem on site.

The first Armani Hotel opened in Dubai's scrawling Burj Khalifa -- the world's tallest building. The rooms are furnished with items from the Armani Home collection. The first Armani Hotel opened in Dubai's scrawling Burj Khalifa -- the world's tallest building. The rooms are furnished with items from the Armani Home collection.

Ralph Lauren arguably started the trend in fashion label-hotel collaborations when he first designed the interiors for some of the suites at Round Hill 25 years ago. He also happens to own one of the property's villas. Ralph Lauren arguably started the trend in fashion label-hotel collaborations when he first designed the interiors for some of the suites at Round Hill 25 years ago. He also happens to own one of the property's villas.








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  • Tommy Hilfiger and Karl Lagerfeld are the latest fashion icons to turn hotelier

  • Lately, hotels and fashion houses are becoming more aligned

  • Many hotels offer designer suites and experiences to bring in customers




(CNN) -- These days, no fashion house portfolio is complete without a hotel -- or at the very least, a luxuriously designed suite.


Tommy Hilfiger and Karl Lagerfeld are the latest fashion icons to try their hands at hoteling, with Hilfiger recently purchasing Miami's The Raleigh Hotel and Lagerfeld set to open his first branded property in Macau (albeit not until 2017).


They join the ranks of many of the fashion industry's most iconic members, including Bulgari, Armani, Versace, and -- until recently -- Missoni (the Hotel Missoni brand, alas, is calling it quits).


"From a designer's perspective, a hotel gives you complete latitude to bring their way of thinking to everything, from the draperies to the textures and colors, that's what you sign up for," says Nikhil Bhalla, vice president of equity research in lodging at FBR Capital Markets.


In many cases, a hotel acts as a sort of large-scale designer showroom. Armani Hotels, for instance, are outfitted with furnishings from Armani Home, ball gowns accentuate the décor at Milan's Maison Moschino, and no suite at Bulgari Hotel is complete without the brand's signature silver.



Diane Von Furstenberg debuted her interiors skills at The Claridge's Hotel.


"Hotels are a great way to showcase the design identity of a brand, and to project a lifestyle that goes beyond products," notes Silvio Ursini, the executive vice president of Bulgari Hotels & Resorts.


Or, as Bhalla puts it, "the handbag experience has extended itself into a lifestyle experience."


Hotel brands are just as eager to align themselves with a fashion brand (even if they don't hand over the reins completely). When they're not tapping big-name designers to decorate their suites, hotels are conjuring up fashion-led experiences to entice customers, be it a Burberry trench coat-loan program or same-day delivery from Net-a-Porter.





The handbag experience has extended itself into a lifestyle experience.

Nikhil Bhalla, FBR Capital Markets




"For the consumer, who probably already likes the brand, these experiences are an opportunity to experience it at a higher level; it helps them bond with brand a little bit more than they would have before," explains Bhalla.


It also offers the customers a consistency that they might not otherwise expect from a hotel room.


"When a woman comes to us for a dress, she knows she's going to look gorgeous and glamorous -- that's what we do. When she stays in our suite, she'll know the same design levels went into making the space," notes James Mischka, half of the design label Badgley Mischka, which designed a 1,700-square foot suite at The Breakers Palm Beach.


Branding a hotel suite with a fashion label also helps it attain an extra level of exclusivity. Bulgari Hotels, for instance, mimics the exclusivity of its design brand by limiting its room count.


"There's always a scarcity value attached to these types of offerings, and at no point does a brand want to dilute that," explains Bhalla.


Read: Step inside the $83,000 hotel suite


Read: Etihad unveils world's most luxurious VIP cabin


Read: A hotel that flies



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