Plant rejects millions for Zeppelin reunion

Led Zeppelin's Jimmy Page, Robert Plant and John Bonham perform in 1977. The legendary British rock group disbanded after Bonham's death in 1980 but remains one of the most influential bands of its era. A promoter allegedly offered Page, Plant and bassist John Paul Jones $800 million for a reunion tour, but Plant reportedly turned it down.

Archetypal '70s rock stars, John Paul Jones, from left, Bonham, Page and Plant use The Starship jet to tour in 1973.

Page, Jones and Plant are joined by the late Bonham's children, Zoe and Jason, after the group's induction into the Rock and Roll Hall of Fame in 1995.

Lead singer Plant autographs the hood of a Cadillac CTS in Detroit in 2002. Led Zeppelin's music has been featured in Cadillac commercials.

Guitarist Page helps launch London's Walk of Fame in 2004.

Leona Lewis performs with Page during the closing ceremony of the Beijing 2008 Olympics.

In September 2012, Jones, Plant and Page announced the concert movie of their 2007 London reunion show. The film, "Celebration Day," opened in October 2012.

• Robert Plant reportedly turned down $800 million deal for Zeppelin reunion


• His publicist calls the report "rubbish"


• According to the UK Daily Mirror, band would do concerts in three cities


• Plant is currently touring for his own solo album

(CNN) -- Robert Plant has reportedly thrown a wrench in another "Celebration Day" for Led Zeppelin fans -- though his publicist said the report was "rubbish."

According to a report in the UK Daily Mirror, the Zeppelin lead singer turned down a £500 million ($800 million) contract for a Led Zeppelin reunion.

The other members of the band -- Jimmy Page and John Paul Jones -- were all in, a source told the paper. Jason Bonham, son of the band's late drummer John Bonham, would have taken a fee.

However, Plant's publicist told the UK Guardian that the Mirror report was "rubbish."

The offer to re-form the band was reportedly made by Virgin chairman Richard Branson, a fan of the group, and would have set up dates in three locales: London, Berlin and New Jersey.

"Jimmy, John and Jason signed up immediately," the source told the paper. "It was a no-brainer for them but Robert asked for 48 hours to think about it. When he said no and ripped up the paperwork he had been given, there was an enormous sense of shock. There is no way they can go ahead without him."

Branson would have flown the group around in one of his jets and offered the group the opportunity to do more gigs if they so desired.

"He is gutted," the source said.

Led Zeppelin, one of the most influential groups of all time, broke up in 1980 following Bonham's death, but reunited for four occasions, most recently a show at London's O2 Arena in honor of Atlantic Records founder Ahmet Ertegun, who signed the band in 1968.

Plant is currently touring with another band, the Sensational Shape Shifters, behind his new solo album, "Lullaby and ... the Ceaseless Roar." He has been skeptical of all the attention Zeppelin inevitably gets, as it has this year with the re-release of its first five albums.

"This propagation of myths and anti-myths will continue forever," he told Rolling Stone.

Jimmy Page on reunion: 'I don't see it'