Sheryl Sandberg wrong on 'bossy' ban

Sheryl Sandberg is Facebook's chief operating officer, overseeing the social media mammoth's business operations -- which includes sales, marketing, business development, human resources, public policy and communications.

Yahoo chief executive Marissa Mayer is a major figure in the tech industry. She started out at Google in 1999 as its first female engineer.

Starting as an intern in 1980, Ursula Burns is now chair of Xerox, a $23 billion global business with almost 140,000 employees.

Cher Wang, is the co-founder and chairwoman of HTC Corporation, Taiwan's leading tech business.

Virginia M. Rometty is the chief executive officer and chairwomen of IBM.

Meg Whitman is the president and chief executive officer of Hewlett-Packard. She was previously the head of eBay.

Safra Catz has been an executive at Oracle Corporation since April 1999, and a board member since 2001. She is now chief financial officer and co-president of the company.

Susan Wojcicki is the chief executive of YouTube.

Sandy Carter serves as IBM's worldwide general manager, ecosystem development and social business and is one of the key leaders responsible for setting the direction for IBM's social business initiative.

Chief executive of Burberry, Angela Ahrendts, is soon to join Apple as its retail executive. According to Apple, she will oversee the strategic direction, expansion and operation of both Apple retail and online stores.

• Facebook COO Sheryl Sandberg is launching a "Ban Bossy" campaign


• Peggy Drexler: Abolishing the word is pointless; other words will take its place


• She says banning the word seems to say bossy qualities are bad when they're not


• Drexler: There is pride in being opinionated and motivated -- that is to say, bossy

Editor's note: Peggy Drexler is the author of "Our Fathers, Ourselves: Daughters, Fathers, and the Changing American Family" and "Raising Boys Without Men." She is an assistant professor of psychology at Weill Cornell Medical College of Cornell University and a former gender scholar at Stanford University. Join her on Facebook and follow her on Twitter @drpeggydrexler.

(CNN) -- Facebook COO Sheryl Sandberg's latest headline-making action is a new "Ban Bossy" campaign, which aims at getting rid of the word "bossy." Her nonprofit group, LeanIn.org, has even teamed up with big names like Beyonce and Condoleezza Rice to produce a public service announcement to stop using the word "bossy."

In a weekend op-ed for the Wall Street Journal, co-written with Girl Scouts CEO Anna Maria Chavez, Sandberg put the word at the center of the problem of unequal treatment of girls and boys, noting that girls who lead are more often described as "bossy" and "overly ambitious" while boys who lead are described as "strong" and "determined."

Sandberg raises valid points, and as a powerful woman her voice adds much to the ongoing conversation about why it's important to insist on equal treatment of, and expectations for, boys and girls, and men and women.

But while Sandberg isn't wrong that "bossy" is disproportionately directed at girls and women, and usually with negative connotations, the problem isn't the word itself, but how and when the word is used. Ban "bossy" and other words will spring up in its place: "Bitchy," "cold" and "aggressive" come to mind.

Instead, the focus should be on how to reclaim the positive and indispensable nature of "bossiness," turning it from a word used to describe the domineering and unlikable to one used to describe those very necessary qualities for those who lead.

Sheryl Sandberg is bossy, and it's a quality that likely played a pretty key role in helping her become one of the technology industry's most successful women. So, how about an initiative to reclaim bossiness as a point of pride?

Bosses are bossy, plain and simple. As Sandberg even notes: "...if you look at my childhood, if you look at the childhood of most of the leaders we talked to, they lived through being told they were bossy." And, well, look where they are now.

In fact, moving to abolish the word "bossy" risks sending the message that there's something wrong with those characteristics associated with bossiness: taking charge and speaking your mind. Again, the problem isn't the word, or the behavior, but the reaction to the behavior, and the acceptance among women of the word as a disparaging one.

There's also the very important fact that by focusing on how to foster those girls who, like Sandberg, grow up inclined to lead rather than follow—to boss—a message emerges that leadership is the only road to success. And that's just not true.

Initiatives are commendable, as is any opening of dialogue. But it's hard not to interpret "Ban Bossy" as a reaction to the tepid response Sandberg received to her last initiative, "Lean In," through which she was criticized as being too privileged to be a valid motivator.

With "Ban Bossy," she certainly makes an effort to position herself as among the downtrodden, one among many who've been victimized by "the other B-word." But there's some overreaching going on here.

Let's not forget: There is evidence that girls and women aren't in fact being overlooked, or discouraged into meekness. Girls are outperforming boys in schools. More women than men are graduating college and going on to earn as much, if not more, than their male partners. Fortune's latest ranking of America's 500 largest corporations includes more female CEOs than ever.

Things aren't perfect, of course, but they're getting there, as women—and men—embrace not only their bossiness, but all those other qualities that lead them to live lives that are fulfilling in any number of ways.

The lesson to children, and to the parents and teachers who raise and nurture them, should be that there is pride in being opinionated, motivated and motivating—that is, bossy.

There is also pride in being not-so-bossy, and in recognizing whatever other specific traits make them special, whether they go on to become leaders or not. There's a word to describe that, too: individuality.

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The opinions expressed in this commentary are solely those of Peggy Drexler.